We posted a TikTok of a guy sleeping in a Casper store. Within a month, sleeping in Casper stores became a job.

2 Cannes Lions Shortlists, 6 One Show shortlists

Role: Associate Creative Director
Creative partner: Evan Elberson
Group Creative Directors: Kat O’Brien and Jackie Blaze

What’s the right way to eat mixed nuts? By the handful or one at a time?

What started as an argument between coworkers became a Super Bowl spot starring two comedians from my favorite TV show, Community. The internet responded exactly how we wanted, with endless ‘ALL!’ or ‘ONE!’ banter, shit-talking, and most importantly, nutty conversation.

Even without the national buy, our spot was rated as one of the best and funniest of the year by NPR, CBS, The Kellogg School, Forbes, and Campaign Wire. We even won Twitter Brand Bowl, thanks to all the debate stoking on game day.

3 One Show shortlists

Role: Associate Creative Director
Creative partner: Evan Elberson
Group Creative Directors: Kat O’Brien and Jackie Blaze

In 2023, we helped Casper with a new brand positioning to help launch their most innovative new mattresses. ‘For The Love of Sleep’ is a both a love letter to sleep and a rallying cry for us all to love sleep as much as Casper does.

Role: Creative Director
Creative partner: Evan Elberson
Group Creative Director: Jackie Blaze
Directors: Sandeep Vadlamudi and Chadrick Preuss

Still grateful the Scott client counted this concept as a “product demo.”

Role: Creative Director
Creative partner: Evan Elberson
Group Creative Director: Jackie Blaze
Directors: Sandeep Vadlamudi and Chadrick Preuss

Tiffany asked VICE to highlight their jewelry in an emotional but highly relatable way for a younger, less traditional Tiffany audience. The result was LOVE STORIES, a mini documentary about three couples in Los Angeles at various stages in their committed relationships.

Role: Art direction and design
Creative director: Lily DiCostanzo
Director: Christine Yuan
Photographer: Shane Joshua Smith

Buying a home can be the most emotionally charged decision of a person’s life… but most homebuilders only talks specs. And use the coldest, most generic stock photography.

Beazer Homes came to Oberland with a dream project: a rebrand of an impressive, growing, and actually eco-friendly national business. While the rest of the category was obsessed with proof-points about what goes IN the home, we decided to focus on what comes OUT of it.

Comfort. Temperature control. Air purification. Custom floor plans and style choices. Affordability. And of course, sustainability. Beazer homes offered (drum roll please) the best “inside” you can get.

And so we launched “Enjoy the Great Indoors,” a campaign with a whole new photo library, tone of voice, and marketing ecosystem, where comfort is king, and every trail leads to the couch.

Role: Creative Director (AD)
CD Copywriter: Chris Plehal
ECD: Monica Taylor
Photographer: Patrick Fraser

Some highlights from my time at Disney+, including a 2021 brand campaign, Halloween campaign and various performance work for title and studio launches.

Role: Creative Director and lead designer

Footlocker tapped VICE to make a series of social videos and posts for its “Behind the Label” campaign promoting Champion’s 100 Year Anniversary line. The animated photo collage, with stitching effects and layered text pulled from the jock tag, highlights the iconic Champion label itself, while exploring what it means to be a “Champion.”

Role: Art direction and design
Creative Director: Jenny Held
Animation: Gabriel Tick and Assaf Clements
Photographer: Andrew White

This mini campaign for Midtown Athletic Club speaks to their heritage as the most elite tennis club in the country and their cultural emphasis on social interaction as a fun way to get fit. These OOH ads and TV spots feature the most unlikely partners coming together over a game of tennis.

Role: Art Director
Creative Directors: Arturo Gigante and Debbie Kasher

VICE produced this exclusive documentary chronicling the North Korea marathon; the country’s only sporting event open to foreigners. Through the eyes of Olympians Aimee Fuller and Mirjam Jaeger, we learn about life in North Korea, and the power of sport to create connection and common language.

I created branding for the documentary; graphics for which appear in the cut itself as well as all supporting marketing and promotional materials. I was inspired by commercial design in North Korea, which has been mandated by the state and devoid of Western influence since the 1950s, and steeped in pride and patriotism.

Role: Art Direction and design
Animation: Stacie Plassche and Assaf Clements

New York, the sports capital of the world, has more teams than any other city. With more games, more scores, more players, more scandals, more coaches and more fans, New York really deserves its own nightly news show to cover it all. The "Infotainment" campaign demonstrates the logic of watching SNY's Geico SportsNite over "The World Wide Leader." 

Role: Art director
Creative Directors: Arturo Gigante and Debbie Kasher

A high school uses specially coded stray pills as an intervention tool for students at risk of opioid addiction.

**Placed top 5 in Grey’s Regional Council (North America).

Concept, art direction, design, and editing for Grey NY, CW: Evan Elberson, Spec Work