We created a bespoke animation / graphic of the Disney+ arc, giving it new life to communicate the seemingly infinite amount of storytelling on the growing platform.

We branded Halloween at Disney+ as “Wickedly Wonderful.” Not too scary, but with just the right amount of suspense and magic. The campaign not only brought more viewers to the Halloween titles but also boosted subscriptions significantly.

Some mini-campaign favorites.

I’m especially fond of these COVID-era Valentines Day e-mail modules that highlighted IP besties with the phrase “Groupwatch with someone you love.”