The French's bottle is a cookbook! A QR code on the bottom of the classic bottle leads to video instructions of a new French's recipe, that constantly changes every time you scan it.
Like an ice cream truck, the French's truck shows up where good times are happening playing happy music: last days of school, music festivals, sports championship cities, small town victories, etc. In addition to serving a wide array of snack foods with mustard, we provide a VR experience where users can live stream their good times via their Instagram Stories on the side of the truck.
This YouTube pre-roll pans across French's being applied to an endless display of different foods.
This pre-roll pans through a "good time" where French's would be, not revealing the Skip-Ad button until we land on the French's bottle in that scene.